Mei-Ling Campbell is the founder of Higher Dama Consulting LLC, a company that grew out of her love for cannabis combined with her passion to help brands expand their reach and win in their markets.

With almost 20 years of trade marketing and sales leadership experience at Marlboro and 3 years of leading Stiiizy’s phenomenal growth in expansion markets, Mei-Ling brings a wealth of knowledge and experience necessary for cannabis brands looking to expand successfully into new markets. Her unique CPG to Cannabis hybrid background enables her to look at every challenge from a data-driven perspective combined with understanding a wide range of cannabis market nuances. From market SWOT analysis, to go-to-market and expansion strategies, Mei-Ling has helped cannabis brands from coast to coast launch into their markets with winning strategies and actionable plans.

As a big believer in plant medicine, Mei-Ling uses cannabis every day to help her achieve balance and stay focused. She is a busy entrepreneur, loving wife, and active mom to 2 boys and a big fluffy dog, and maintaining a healthy balance in life doesn’t come easy. Using cannabis as plant medicine definitely helps, and she recognizes the privilege she has to not only normalize its usage, but to work in the industry as well. Mei-Ling is thankful to find her ikigai, or reason for being, in cannabis. She loves being able to work in the intersection of something she loves, something she’s good at, something she can be paid for, and something the world could use more of...cannabis!!