Hirsh Jain is the Founder of Ananda Strategy, a firm which advises leading cannabis brands, retailers, ancillary technology businesses and venture capital funds in the United States and Western Europe. Ananda works with many of California's leading cannabis operators, helping lead their expansion strategy, competitive licensing efforts and M&A activity within California.

Hirsh also serves as Vice Chair of the California Cannabis Chamber of Commerce, which aims to promote the common interests of cannabis businesses by advocating for sound public policy and facilitating collaborations between cannabis operators.

 In addition, Hirsh is on the Board of Directors of the National Organization for the Reform of Marijuana Laws (NORML) in California, which for fifty years has been working to reform California's cannabis laws, led the opposition to the War on Drugs in California, and co-sponsored the nation's first medical cannabis law, Prop 215, in 1996.

Hirsh was previously the Director of Government Affairs at Caliva, a vertically-integrated California cannabis operator. Prior to Caliva, Hirsh was the West Coast Director of Government Affairs at MedMen, a leading cannabis retailer. 

Before working in cannabis, Hirsh was the Global Policy Lead at Airbnb in San Francisco, working closely with government officials to develop legal and regulatory frameworks that enabled Airbnb to operate legally and successfully throughout the world. Before that, Hirsh was an Engagement Manager at McKinsey & Company in New York, working in the company’s Public Sector Practice.

Hirsh has a B.A. in Philosophy from UC Berkeley, where he worked as the Cannabis Lead in the Campus Public Defender’s Office, defending students that were accused of cannabis violations by the University. He also has a J.D. from Harvard Law School, where his focus was the racially disparate impacts of The War on Drugs.