Helen, a lifelong supporter of cannabis legalization, was one of the first recipients of a medical marijuana caregiver’s card in the state of New York, for her daughter with epilepsy - an experience that has shaped her perspective in everything she does, from business to advocacy, in the cannabis industry.

Helen lived in Hong Kong, Manila, and Florence before heading to New York City to pursue a degree in Finance and International Business at the NYU Stern School of Business. She spent 13 years growing a fruitful career on Wall Street during which she became inspired by the triple-bottom-line approach taken by the impact investment network that she became aligned with. In this community she encountered an aspirational range of trailblazing social venture founders, regenerative agriculturalists, and the like. Inspired, she retired from finance in 2018 to join the cannabis industry.

Following a successful campaign to push the Massachusetts Cannabis Control Commission to create better pathways to equitable industry access for women and people of color, The High End became the first-ever Certified MBE and WMBE cannabis company in the Commonwealth.

Helen was appointed by then Attorney General (now Governor) Maura Healey to serve as the Women-Owned-Business Expert on the Massachusetts Cannabis Advisory Board, where she Chairs the Industry Subcommittee. She Chairs the Leadership Advisory Council at EforAll Holyoke, supporting the organization’s work to accelerate economic and social impact in the region through inclusive entrepreneurship. She also serves as an Advisor to the Massachusetts Patient Advocacy Alliance as well as on the 2024 Board of Directors for the Asian Cannabis Roundtable. And she was a Founding Member of the National Cannabis Industry Association's Sustainability Council.